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Advertising: 2018 Toyota CH-R Respins Fairy Tales to Inspire Sales
Some of these are fresher than others, but what's most interesting is that Toyota are using fairy tales at all in this social climate. It's another example of the two extremes that people are being drawn toward right now: either cynicism and reframing everything through the eyes of a 'false fairy tale', or wishing for magic and dreaming for a 'real one'.
Here's Cinderella:
Rapunzel (in Spanish):
Red Riding Hood:
The Gingerbread Man (our favorite):
The Tortoise and the Hare:
And then there are all these 'bad lip reading of a commercial' spin-offs which take some of the same situations (particularly the gingerbread man ad) and insert largely nonsensical phrases just to keep you watching. Although they don't seem to have anything to do with the fairy tale re-spins, they're enough for any fairy tale writer to pause and wonder if they just might... (you can find all those at the official YouTube channel for Toyota HERE.)
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