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Title : UK: CITV Picks Up Rights To "ToonMarty"
link : UK: CITV Picks Up Rights To "ToonMarty"

UK: CITV Picks Up Rights To "ToonMarty"

Barcelona-based distributor GoldBee has licensed ToonMarty, an animated comedy series made by Montreal's Sardine Productions, to CITV in the U.K.

ToonMarty takes place in Toonville, where all cartoons live. The 40×11-minute show centers on Toonmart employee Marty, who is always sticking his nose in everyone else’s business. It was originally commissioned by Corus Entertainment for its French and English TELETOON networks and debuted on both channels in Canada last May.

The deal follows the recent pick up and successful launch of the show on Nickelodeon International, which started to roll out the series on Nickelodeon's international channels last May.

Christophe Goldberger, GoldBee’s managing director, commented: “We are happy to see ToonMarty expand its presence with such a great partner as CITV. The tone of this outstanding comedy resonates with kids globally, combining hilarious slapstick elements with witty dialogues.”

Darren Nartey, ITV’s program acquisitions executive, noted: “We are delighted to be the home of ToonMarty in the U.K. It is a great comedy with fantastic animation, which will appeal to CITV’s core audience.”

Ghislain Cyr, president and producer at Sardine Productions, added: “We are delighted to count CITV amongst our partners. This is so rewarding for all of us at Sardine to know that kids from the U.K. and all around the world will be watching our series and hopefully have a good laugh!”

It is currently unclear whether Nicktoons UK & Ireland will still air the series.

The property is supported by The Bell Fund, The Canadian Media Fund, the CPTC, The Shaw Rocket Fund and the SODEC.

Sources: TVKIDS, TBI Vision.

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