Title : UK: Virgin Media Launches Kids TV App
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UK: Virgin Media Launches Kids TV App
UK cable operator Virgin Media is launching its dedicated kids app, which was first announced to television news publication TBI Vision at the Children’s Media Conference in Sheffield in July.
The Virgin Kids App is designed specifically for pre and early primary school children (3-7 years old) for kids aged 3-7, and will offer more than 2,000 episodes of on-demand kids TV programming at launch, plus games and reading books.
Virgin’s chief digital entertainment officer, David Bouchier told TBI the app would be a “safe space” for children with no advertising, commercial influences or in-app purchase opportunities.
Show available at launch come from Virgin’s partners, including Nickelodeon, Cartoon Network and Disney. They include Paw Patrol, Peppa Pig, Thomas & Friends, Angelina Ballerina, Mike the Knight, Bob The Builder, In the Night Garden, Masha and Bear, Scooby Doo, Tom and Jerry, and Monkey See, Monkey Doo.
Book titles available at launch include Monsters Love Underpants, Princess Evie’s Ponies, Dogs Don’t Do Ballet and the Robot with No Bottom, whilst the games list includes Playful Kitty, Bubble Gems, Kids Tangram and Doctor Teeth.
Virgin customers can download the Virgin Kids app from the Apple and Google download stores, with shows available to view offline when abroad. The app is available at no extra cost to Virgin customers who have the Fun or Full House TV package.
“Our Virgin TV Kids app is a safe and fun space designed exclusively for pre-schoolers, Virgin TV’s youngest customers,” said Bouchier. “Parents and carers can let their children explore the best children’s TV shows from all their favourite channels such as Disney, Nick Jr, Boomerang and more, as well as a wide range of books and games safe in the knowledge that kids can never be exposed to age inappropriate or harmful content.
“Our Kids app has not only the UK’s best selection of pre-school entertainment, but it comes with added peace of mind for parents – an environment free from ads and other commercial influences.
"Best of all it comes at no extra cost to Virgin TV customers who subscribe to our kids channels. What could be a better parental antidote for the holidays!"
Virgin’s music and kids content editor, Sarah Aspinall, first mentioned the service earlier this summer. She also revealed the service was looking at original commissioning.
The launch of the Virgin Kids App follows Sky launching the Sky Kids app, which offers a similar service, in March 2016.
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Sources: TBI Vision, Digital TV Europe, Advanced Television, TVBEurope.
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