Title : Nickelodeon And Encantos Media Studios To Partner On Consumer Products Line For Beloved Bilingual Baby Property 'Canticos'
link : Nickelodeon And Encantos Media Studios To Partner On Consumer Products Line For Beloved Bilingual Baby Property 'Canticos'
Nickelodeon And Encantos Media Studios To Partner On Consumer Products Line For Beloved Bilingual Baby Property 'Canticos'
Original Nickelodeon USA Press Release via NickPress.com:NICKELODEON AND ENCANTOS MEDIA STUDIOS TO
PARTNER ON CONSUMER PRODUCTS LINE FOR CANTICOS,
BILINGUAL PROPERTY FEATURING BELOVED NURSERY
RHYMES THAT CELEBRATE LATINO CULTURE
Canticos Short-Form Content to be Available on Nickelodeon’s Digital Platforms
for Preschoolers
NEW YORK–Nov. 3, 2017– Nickelodeon is partnering with Encantos Media Studios, PBC (Encantos) to develop the first collection of consumer products for infants and toddlers, inspired by the award-winning bilingual baby property, Canticos. With a collection of some of the most beloved Spanish-language nursery rhymes from all over the world, Canticos celebrates Latino culture by bringing songs such as “Los Pollitos,” “Elefantitos,” and “Mi Burrito Sabanero” to life through bilingual children’s books, interactive apps and sing-along videos.
Nickelodeon will seek consumer products and promotional partners, spanning categories including layette, toy, accessories, home, publishing and more. Canticos short-form content is expected to launch in Spring 2018 on Nick’s digital preschool platforms, including NickJr.com, the Nick Jr. App and NOGGIN, Nick’s video subscription service. The Canticos portfolio of characters is created by Venezuelan-American artist Susie Jaramillo. Canticos short-form content will be produced by Jaramillo, alongside husband and wife team Nuria Santamaria Wolfe and Steven Wolfe Pereira, co-founders of Encantos Media Studios.
“From the moment we first saw it, we loved how Canticos brings together kids and families from all backgrounds through bilingual stories and culturally authentic songs and characters,” said Pam Kaufman, CMO and President, Consumer Products, Nickelodeon. “The appeal of this property is universal and we look forward to introducing a gorgeous consumer products line for infants and toddlers that embodies the spirit of this terrific property.”
“Canticos was created to help Latino families share culture and language in a fun and engaging way across screens and beyond,” said Nuria Santamaria Wolfe, co-founder and CEO, Encantos Media Studios. “Nickelodeon is a leader and innovator in kids’ entertainment, and they understand and value the diversity of today’s generation. This partnership with Nickelodeon further expands the reach and appeal of these beloved nursery rhymes, so even more children and families around the world can sing, learn and play along.”
About Encantos Media Studios, PBC
Encantos Media Studios, PBC (Encantos) is a purpose-driven family entertainment and education company inspired by a world of culture. Focused on building creator-led brands that build bridges and understanding by celebrating diversity, inclusion and belonging, Encantos creates meaningful media that makes the world a better place for kids of all ages. As a Public Benefit Corporation (PBC), each Encantos brand is a force for good and supports a cause related to the brand.
About Nickelodeon
Nickelodeon, now in its 38th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, digital, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 90 million households and has been the number-one-rated kids’ basic cable network for 22 consecutive years. For more information or artwork, visit http://ift.tt/14svlyd. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
Below is the Spanish version of the above press release, via Business Wire:
Nickelodeon y Encantos Media Studios unirán esfuerzos en la creación de línea de productos de consumo para Canticos, marca bilingüe basada en canciones infantiles amadas que celebran la cultura latina
Contenidos de corta duración de Canticos estarán disponibles en las plataformas digitales de Nickelodeon para niños en edad preescolar
November 03, 2017 09:00 AM Eastern Daylight Time
NUEVA YORK--(BUSINESS WIRE)--Nickelodeon se asocia con Encantos Media Studios, PBC (Encantos) para desarrollar la primera colección de productos de consumo para infantes y niños pequeños inspirada en la galardonada marca bilingüe para niños, Canticos. Con una colección que incluye las canciones infantiles más adoradas de todo el mundo hispanoparlante, Canticos celebra la cultura latina con canciones tradicionales como “Los Pollitos”, “Elefantitos”, y “Mi Burrito Sabanero” a través de libros, aplicaciones interactivas y videos musicales bilingües para niños.
Nickelodeon buscará socios para el desarrollo y publicidad de productos de consumo en categorías como ajuares infantiles, juguetes, accesorios, artículos para el hogar, industria editorial y muchas más. El lanzamiento de Canticos, en la forma de contenidos de corta duración, está previsto para la primavera del 2018 en las plataformas digitales de Nick preescolar, entre ellas NickJr.com, las aplicaciones Nick Jr. y NOGGIN, y el servicio de video por suscripción de Nick. El portafolio de personajes de Canticos es una creación de la artista venezolano-estadounidense Susie Jaramillo. La producción de los contenidos de corta duración de Canticos estará a cargo de Jaramillo, junto a cofundadores de Encantos Media Studios y esposos, Nuria Santamaria Wolfe y Steven Pereira Wolfe.
“Desde el primer momento, nos encantó la forma en que Canticos une a niños y familias de distinto origen a través de sus historias bilingües y sus canciones y personajes culturalmente auténticos”, explicó Pam Kaufman, directora ejecutiva de marketing y presidenta de productos de consumo de Nickelodeon. “El atractivo de este tipo de contenido es universal, y nuestro objetivo es presentar una magnífica línea de productos de consumo para bebes y niños pequeños personificada por estos preciosos contenidos”.
“Canticos se creó para ayudar a las familias latinas a compartir su cultura y su idioma de manera atractiva y divertida en distintas plataformas”, amplió Nuria Santamaria Wolfe, cofundadora y CEO de Encantos Media Studios. “Nickelodeon es líder e innovador en entretenimiento para niños, y comprende el valor de la diversidad en las generaciones actuales. Esta alianza con Nickelodeon expande aún más el alcance y el atractivo de estas adorables canciones infantiles para que los niños y familias de todo el mundo puedan cantar, jugar y aprender juntos”.
Acerca de Encantos Media Studios, PBC
Encantos Media Studios, PBC (Encantos) es una compañía de entretenimiento y educación para toda la familia inspirada por un mundo de cultura. Encantos esta dedicada a diseñar marcas, dirigidas por un talento creador, que fomentan la comprensión, la unión y celebran la diversidad, la inclusión y el sentido de pertenencia. Encantos crea contenidos relevantes que hacen del mundo un lugar mejor para niños de todas las edades. Como corporación de beneficio público (PBC, por sus siglas en inglés), cada marca producida por Encantos es una fuerza al servicio del bien y apoya causas relacionadas con esa marca.
Acerca de Nickelodeon
Nickelodeon, que ya ha cumplido 38 años, es la marca de entretenimiento número uno para niños. Ha construido un negocio diverso y global poniendo como objetivo central a los niños en todas sus iniciativas. La compañía incluye programación televisiva y producciones en los Estados Unidos y en todo el mundo, además de productos de consumo, digitales, recreativos, libros y películas. La red televisiva de Nickelodeon en los Estados Unidos se ve en más de 90 millones de hogares y ha sido la red de cable básico para niños número uno durante 22 años consecutivos. Para obtener más información o acceder a materiales artísticos, visite http://ift.tt/14svlyd. Nickelodeon y todos sus títulos, personajes y logotipos relacionados son marcas comerciales de Viacom Inc. (NASDAQ: VIA, VIAB).
El comunicado en el idioma original, es la versión oficial y autorizada del mismo. La traducción es solamente un medio de ayuda y deberá ser comparada con el texto en idioma original, que es la única versión del texto que tendrá validez legal.
Also, from License! Global:
Nick Breaks the Mold with New Brand Canticos (Exclusive)
Based on Spanish-language nursery rhymes, Nickelodeon new partnership with Encantos Media Studios showcases the company's new approach to IP.
NORTH AMERICA-Nickelodeon is taking a big stake in both the Hispanic and infant markets through a new partnership with San Francisco-based Encantos Media Studios to expand the award-winning bilingual baby brand Canticos into consumer products and beyond.
Not only does the partnership mark Nickelodeon’s first entry into content for infants and toddlers, but it also showcases the company’s new model of taking external brands that fit the network’s DNA and building them out for a global audience, like it did with YouTube star JoJo Siwa.
“There’s a real need out there from a consumer purchasing perspective to reflect all audiences, and there are a lot of aisles that are under-represented. JoJo is one example of an aisle that was completely under-represented–the teen/tween aisle,” said Pam Kaufman, CMO and president, global consumer products, Nickelodeon. “With the rise of the Latino population, we felt like we were under-serving the Latino audience, and so we look at this as an area where Nickelodeon Consumer Products can really make a difference.”
The Canticos brand– first launched in 2015 with dual-language English-Spanish books, apps and sing-along videos–is comfortable territory for Nickelodeon, which blazed new trails when it introduced the world to a 7-year-old bilingual girl named Dora back in 2001.
It’s been more than 15 years though since “Dora the Explorer” hit the airwaves, and according to Encantos founders Steven Wolfe Pereira and Nuria Santamaria Wolfe, who are of Dominican and Salvadorian descent (respectively) and are now based in San Francisco, there is a huge demand for authentic, enriching, Spanish-language content in the U.S.
Over one-third of the U.S. population is multi-cultural, with Hispanics making up close to 18 percent of the total population, according to the U.S. Census Bureau’s latest numbers.
The key to Canticos’ already significant success is its authenticity. Husband and wife duo Wolfe Pereira and Santamaria Wolfe, have an expansive background working for some of the biggest names in media from Univision to Twitter. But it wasn’t until the impending arrival of their first child that they decided to turn their talents to creating content that would bring their culture to life for their own child, and the millions of other children of Latino heritage across the U.S.
“We are living in a multi-cultural nation. By 2040 over a third of the U.S. population will be Hispanic, but you don’t have to wait until 2040, because today over 50 percent of Millennials are multi-cultural, with the largest percentage of the demographic being Hispanic,” said Wolfe Pereira. “When we found out that we were having our first child, it really hit us personally. I realized there was no way for us to share our culture with our son. Understanding the meaning of culture and what role that plays as you badge yourself as a family, you want to pass on these traditions.”
And so it was that, alongside the partners’ new baby, a new brand was also born. Targeting kids ages 0 to 24 months old, Canticos (which means “little songs” in Spanish) centers on Spanish-language nursery rhymes from all over the world, celebrating Latino culture by bringing songs such as “Los Pollitos,” “Elefantitos” and “Mi Burrito Sabanero” to life.
“I think the opportunity for parents and families to share their culture and share their language starts from the moment that a baby is born. It’s that moment when you first put your child to bed, or try to, and you want to sing to them. When I began to sing to my son, it wasn’t ‘Twinkle Twinkle’ it was ‘Los Pollitos,’ the songs that I had grown up with,” said Santamaria Wolfe. “And when I looked for books and apps and tools to help me pass on that culture and that language, there really wasn’t anything. We’ve heard this a lot from educators and librarians too. What they’re really lacking is tools to teach, especially those younger demographics.”
Encantos co-founders Nuria Santamaria Wolfe, CEO; Susie Jaramillo, chief creative officer; and Steven Wolfe Pereira, chairman, with Pam Kaufman of Nickelodeon.
Without any active marketing to-date, the brand has racked up 103,000 subscribers on YouTube with its most popular video boasting 19 million views. The brand also includes four book titles published in-house by Encantos and distributed by PGW/Ingram–also available in digital form–as well as an app.
And the brand isn’t aimed just at Latino families. With engaging artwork and its focus on music, Canticos is well-placed to serve American parents of all stripes who increasingly want to expose their children to other languages and cultures from an early age.
Nickelodeon’s job now will be to “amplify” the brand, as Kaufman put it. The company will work with Encantos to develop the first collection of consumer products and promotional partners for the Canticos, spanning categories including layette, toy, accessories, home, publishing and more.
“This is a new model for us. Historically our content has been created by the Nickelodeon team, then it’s launched as a show, then you wait for the show to work and then you have consumer products,” Kaufman explains. “We’ve now created an IP for CP strategy. We are actually making shows to be successful in consumer products. If you think about ‘Turtles,’ we bought ‘Turtles’ to be in the action figure aisle. Even though this content is not made by Nickelodeon, it has the DNA of Nickelodeon.”
The audience demographic is also new for Nickelodeon, and Kaufman readily admits that this digital brand geared toward infants might not ever end up on television, making it a surprising move for a company that has its roots in network television.
“For kids under 2, you’re really not looking to expose them to TV. You have to really think about how you are introducing things at this really fragile, tender age,” says Wolfe Pereira. “You are so thoughtful about anything that is going to come into contact with your baby.”
But while traditional TV may not be in the cards, content certainly is. In fact, Canticos short-form content is slated to launch in spring 2018 on Nick’s preschool-facing digital platforms including NickJr.com, the “Nick Jr.” app and Noggin, Nick’s video subscription service. The content will be produced by Venezuelan-American artist Susie Jaramillo, who created the brand and is also a founder of Encantos, alongside Santamaria Wolfe and Wolfe Pereira. This new slate of digital content will focus on developing the characters that appear in the nursery rhymes featured in Canticos through animated webisodes.
“For example, ‘Los Pollitos’ is a beautiful nursery rhyme about these three newborn chickies with their mother hen taking care of them. It’s a beautiful nursery rhyme, and now we’re actually going to bring the characters to life. Then, those characters can be used to tell other stories, and that’s where we’ll leverage the power of Nickelodeon,” explains Wolfe Pereira.
Kaufman and her team already hard work at creating style guides for the brand’s CP line, and she says that the reception she’s received thus far from licensees and retailers has been overwhelmingly positive.
More Nick: Paramount Plans Live-Action 'Dora The Explorer' Movie!
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