Title : Nickelodeon UK & Nick Jr. UK Enjoy Strong Performances In 2017
link : Nickelodeon UK & Nick Jr. UK Enjoy Strong Performances In 2017
Nickelodeon UK & Nick Jr. UK Enjoy Strong Performances In 2017
Viacom International Media Networks (VIMN) has highlighted the strength of the performance of its UK channels in 2017, led by free-to-air (FTA) broadcaster Channel 5, which delivered the largest audience growth among the country’s public service broadcasters!
Channel 5’s audience grew by 5% to deliver a 6.51% share of all TV viewing, the service’s best performance since 2004. The Channel 5 portfolio, including 5Star, 5USA and 5Spike, also delivered its highest share of viewing to date among the sought-after ABC1 audience segments and 16-24 year-olds, according to Viacom. The portfolio achieved a 5.58% share of this group, which it said reflected its investment in factual and documentary shows including Slum Britain: 50 Years On, produced in partnership with Shelter and natural history documentary, Alaska: A Year in the Wild. The rebranded 5Spike meanwhile saw a 32% increase in viewing share for all individuals.
Viacom's portfolio of channels saw the highest-ever annual share of viewing (SOV) amongst both ABC1s and 16-34 year-old TV viewers.
Viacom channels are growing audiences and are now watched by 8.4% of all TV viewers in the UK. Comedy Central grew its 16-34 audience by 11% and achieved its best year on record in 2017, while Nickelodeon grew 7% and is the number one ranked kids network in pay TV homes, ahead of BBC Kids (CBBC and CBeebies) and Disney, and Nick Jr. achieved its best year on record. MTV also achieved its second highest annual share for 16-34s.
Nickelodeon and Nick Jr.'s growth was buoyed by the launch of more than 140 new episodes of new and returning series and specials, including Hunter Street, Henry Danger, The Thundermans, School of Rock, Paradise Run, Game Shakers, Nicky, Ricky, Dicky & Dawn, Nella the Princess Knight, PAW Patrol, Rusty Rivets, and Shimmer and Shine. Nickelodeon and Nick Jr. are set to continue growing their audiences in 2018 with the launch of brand-new shows, such as I Am Frankie and Sunny Day, brand-new episodes and specials of fan-favourite shows, including Hunter Street season two, and must see tentpole events, including Nickelodeon Kids' Choice Awards 2018.
Commenting on this performance, James Currell, President of Viacom’s UK operations, said: “It speaks volumes for the strength of Channel 5’s performance last year that it gained share from its rivals and won over new audiences in the most intense competitive environment I can remember. It is clear proof our investment in reinventing Channel 5’s schedule is paying off and is contributing strongly to the overall growth of our UK business.”
Visit viacomtalent.blog for more insights from Viacom International Media Networks (VIMN) UK.
Original sources: Digital TV Europe, Broadband TV News.
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