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Title : Nickelodeon Celebrates Black History Month With Brand-New Campaign "Our Places, Our History"
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Nickelodeon Celebrates Black History Month With Brand-New Campaign "Our Places, Our History"

NICKELODEON CELEBRATES BLACK HISTORY MONTH WITH BRAND-NEW CAMPAIGN

“OUR PLACES, OUR HISTORY”

PSAs Set in Charleston, South Carolina Explore Themes of Education, Cultural Traditions and Cuisine

Nickelodeon is celebrating Black History Month with a brand-new series of PSAs set in Charleston, South Carolina, that explore themes of education, culture and cuisine as they relate to African Americans. Each PSA is narrated by kids and use Charleston, South Carolina’s storied past and rich culture as both a focal point and a backdrop, given how a sited more than 50% of African Americans are able to trace their ancestry to the port of Charleston, which served as a slave-trading center more than a century ago.

In the first spot currently airing across Nickelodeon’s linear platforms—Nickelodeon, Nick Jr., Nicktoons and TeenNick– the subject is the Avery Institute, built in 1865 and one of the first schools to educate African-American students, following a time when they were legally not allowed to attend school. The second PSA, explores elements of African culture that have been passed down through generations and the importance of keeping traditions alive. The third vignette in the series focuses on the African roots of soul food.

Kids can log on to http://www.nick.com to learn interesting facts about noteworthy historical and modern day African-American icons, including: Marcus Samuelsson, a successful chef, restaurant owner and author; Gordon Bellamy, a video game executive; Elaine Welteroth, editor for Teen Vouge, Dr. Mae Jemison, a physician and NASA astronaut who became the first African-American woman to travel to space; Cullen Jones, the first African American to win an Olympic gold medal in the 4x100 meter freestyle relay; Quvenzhane Wallis, the first African-American child actor to be nominated for an Academy Award for her performance in Beasts of the Southern Wild; and Edward T. Welburn, Jr., vice president of Global Design for General Motors Corporation, who became the sixth lead designer in the company's history and the first African American to be appointed to that position; view additional Black History-themed video clips, including about the Avery Institute, one of the first schools ever built to teach African Americans kids, empowering students today to follow in the legacy the school has created over the years; and get more information about Black History Month.

Developed internally by the Nickelodeon Public Affairs and Brand Creative Teams, produced by Station Films and directed by Seyi Peter-Thomas, the brand-new multiplatform campaign will also be supported across Nick’s social and digital platforms throughout the month of February.

Black History Month-themed interstitials:

“Education”

“Cultural Traditions”

“Cuisine”

More Nick: Nickelodeon USA's February 2018 Premiere Highlights!

Original source: Nickelodeon Press.

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