Title : JoJo Siwa to Release New Single 'Every Girl's a Super Girl' Exclusively Via 'Star Stable' on 4/11
link : JoJo Siwa to Release New Single 'Every Girl's a Super Girl' Exclusively Via 'Star Stable' on 4/11
JoJo Siwa to Release New Single 'Every Girl's a Super Girl' Exclusively Via 'Star Stable' on 4/11
Who runs the world? Girls!
Fresh of her epic performance at Nickelodeon's 2018 Kids' Choice Awards, singer and Nickelodeon star JoJo Siwa is gearing up to release a new single called “Every Girl’s a Super Girl” and it’s all about empowering young women! The former Dance Moms star recently caught up with PEOPLE to share an aweslime first listen, and reveal the important message behind her new song, while also sharing what former coach Abby Lee Miller told her following her recent prison release.
“I’m very proud of ‘Every Girl’s a Super Girl,'” Siwa, 14, tells PEOPLE of the tune. “I want all girls to know that no matter what size, color, or shape, whatever they are, that every girl is a super girl! They should be brave, confident and have fun and enjoy ever day!”
On Wednesday, April 11, JoJo's the new single (hear a preview on PEOPLE.com) will exclusively be available on Star Stable, an online multi-player game built for tween and teen girls for two weeks before its worldwide release on Friday, April 27. As part of the partnership with Stockholm-based Star Stable Entertainment, the game will introduce an avatar of Siwa that will reside in the horse-filled fantasyland for 14 weeks. Aside from hearing the new song, players will be able to learn a dance choreographed for the Star Stable universe and dress up the avatar in Siwa-friendly accessories including her signature oversized bows. Added bonus for fans: Siwa's avatar will be accompanied by a game-ified likeness to her dog BowBow.
Despite her young age, Siwa has found inspiration in the #MeToo movement and the push to empower women of all ages.
“I love that this moment has happened, and women and girls are being empowered,” Siwa says. “I feel everyone should feel empowered to live their best life.”
She says one person who’s doing just that these days is her former coach Abby Lee Miller who was recently released from prison after serving eight months for bankruptcy fraud.
“I have spoken to her. We actually FaceTimed the other day. She was super nice, we talked about Easter and going to see The Greatest Showman!” Siwa says.
Miller had a reputation for being ruthlessly demanding with her Dance Moms students on the show, but Siwa only has kind things to say about her former coach.
“I have a lot of respect for Abby and she taught me a lot of things, not only about dance but simple things like manners in a restaurant,” Siwa adds.
JoJo's recently been hard at work in the recording studio. The 14-year-old star recently revealed on Instagram “I’ve recorded so many songs in the past 2 weeks!"
JoJo's new single will be available on Star Stable April 11. JoJo will perform the song live for the first time during Nickelodeon USA's first-ever Nickelodeon SLIMEFEST music festival, where she'll be headlining alongside Zedd, Liam Payne and Flo Rida, June 9-10 in Chicago, as well as performing at Nickelodeon UK's third annual SLIMEFEST alongside Diversity and hosts Jordan Banjo and Perri Kiely in Blackpool in October 2018.
Also, from Billboard:
JoJo Siwa to Release New Single 'Every Girl's a Super Girl' Exclusively Via 'Star Stable'
When it comes to dropping her new single, it's game on for Nickelodeon and social media talent JoJo Siwa.
Siwa, who rose to fame after appearing on Lifetime TV series Dance Moms alongside her mom Jessalynn Siwa, on April 11 will debut "Every Girl's a Super Girl" exclusively to players of online multiplayer game Star Stable for two weeks before its worldwide release on April 27.
As music artists increasingly take to digital and social platforms to reach their young fans where they live, rooting the song's release in a game checked all the boxes, says Jen Tracy, SVP, partner marketing & creative advertising at Nickelodeon, to which Siwa is signed for all media.
"We had been talking with them about a partnership and realized JoJo was probably the perfect talent to bring together the two worlds of Nickelodeon and Star Stable, and a song would be a way to capture that audience globally and domestically," Tracy says.
"When you look at Star Stable, the game encourages exploration and adventure, and that's a lot of what we are doing as well," she adds. "So in addition to our audiences being aligned, our messages are also aligned -- and we're looking at it through that filter."
As part of the partnership with Stockholm-based Star Stable Entertainment, the game will introduce an avatar of Siwa that will reside in the horse-filled fantasyland for 14 weeks. Aside from hearing the new song, players will be able to experience a dance choreographed for the Star Stable universe and dress up the avatar in Siwa-friendly accessories including her signature oversized bows. Added bonus for fans: Siwa's avatar will be accompanied by a game-ified likeness to her dog BowBow.
Also aligned are Siwa and Star Stable's fan bases. Siwa counts 6.5 million Instagram followers, 15 million-plus followers on Musical.ly and 5 million YouTube subscribers. Her music video "Boomerang," released in May 2016, has more than 450 million views and is RIAA-certified platinum. Star Stable has more than 14 million registered players from 182 countries, and the opportunity for cross-pollination among primarily young female devotees is music to both parties' ears.
"To our knowledge, this is the first time that a pop star has unveiled a new song in a video game. A first for Star Stable, for JoJo, for Nickelodeon and for the music industry," says Taina Malen, Star Stable chief marketing officer. "Star Stable is by nature without territorial restraints and is a unique platform for debuting JoJo's new single to an instantaneous and globally relevant audience of tween/teen girls. For JoJo, it's a great way for her to instantly reach to girls in 182 countries where Star Stable is played."
With her latest offering of positivity, Siwa wants to empower her fans and encourage them to stand up for each other. Siwa, who co-wrote the song with Jeannie Lurie and Matthew Tishler, says she'd had the concept in mind before the #MeToo movement but feels even more energized in the current climate.
"MeToo is a strong movement in Hollywood, but a lot of my fans and demographic are younger, and they don't really understand what's going on with it," she says. "I wanted to put something out for them, even for those who are 4 years old, that every girl is a super girl. No matter your age, your height, your weight, your color -- whatever you are."
Siwa will perform the song live for the first time during Nickelodeon's inaugural SlimeFest, June 9-10 in Chicago.
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More Nick: JoJo Siwa, Zedd, Liam Payne and Flo Rida to Headline Nickelodeon USA's Inaugural 'SlimeFest' Music Festival!
Additional source: Just Jared Jr. (II)
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