Title : Kids Can Get intu Slime This Easter With New Nickelodeon UK Retail Campaign
link : Kids Can Get intu Slime This Easter With New Nickelodeon UK Retail Campaign
Kids Can Get intu Slime This Easter With New Nickelodeon UK Retail Campaign
Shopping centre chain, intu will host a unique retail activation that will allow customers to become immersed in slime this Easter!
Audience being slimed at SLIMEFEST 2017
Nickelodeon UK has partnered with intu shopping centres for a slimy retail activation that will see a slew of slime-themed activities brought to shopping centres across the country this Easter!
Kids can get the ultimate badge of honour by being slimed themselves, in the slime-ulator that will be touring 13 of intu's UK shopping destinations for a limited period from Saturday 24th – Sunday 15th April 2018.
"We’re looking to replicate the success of last Easter’s campaign with Nickelodeon when 8,000 people registered to meet PAW Patrol at intu centres and 180,000 people visited intu's event pages," said Roger Binks, customer experience director at intu.
“We’ll be drawing even bigger crowds to our centres and online this year with a whole range of fun, free, messy experiences that will drive up dwell-time and footfall for our retailers by making every intu centre a must-visit destination over the school holidays.”
Mark Kingston, Senior Vice President (SVP) Nickelodeon and Viacom Consumer Products (NVCP) at Nickelodeon added: “Slime is this year’s big kids trend and Nickelodeon is looking forward to bringing the fun associated with the green substance to kids at intu shopping centres across the UK.”
The campaign follows the success of previous years’ collaborations between Nickelodeon and intu which has seen the retail destination host experiences featuring SpongeBob SquarePants and PAW Patrol’s Chase and Marshall.
Nickelodeon has also partnered with merchandising company SAMBRO, which will launch a range of Slime-related products - including the Nickelodeon Slime Hyper Blaster - to appeal to the 3+ market, in the UK from April 2018.
Nickelodeon will also be opening a Nickelodeon-themed family entertainment centre, the brand's first UK shopping centre attraction, at intu Lakeside later this year, and will be hosting its third annual SLIMEFEST event in Blackpool in October 2018.
More Nick: Nickelodeon's SLIMEFEST Returns To Blackpool This October | Nickelodeon UK!
Original source: Licensing.biz.
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